About IAPIA.

The Institute for Advanced Practices in Advertising (IAPIA) is a public policy think tank established by Smart Communications, Inc in Los Angeles to answer the challenges of the advertising industry’s outmoded business model. It is the work of the Institute to devise and evolve new ideas into new practices through collaboration and evaluation until they can be tested in real world applications and presented for deployment.

Some of these advanced practices have been Adaptive Branding, Lean Advertising Networks, NeoAdvertorials, Transformational Ideation, Relentless Creativity Application and Infectious Knowledge. Each of these initiatives has been launched against the growing threat of Advertising Immunity that is constantly eroding away at the efficacy of traditional advertising methodology to engage the audience. The pages of MadisonAveNew have been the sounding boards by which these emerging principals have been initially exposed and evaluated before being applied to solving real-world marketing challenges. This section will provide you with the latest developments in this brave new world.

Today, you can change the world of tomorrow. Be future in the present. If you would like to join IAPIA please click JOIN IAPIA in the Navigation.

For more information about IAPIA please view , IAPIA pitch, iapia.org