First Year Field Test of NeoAdNet1.0 Exceeds Expectations By An Inch.

In terms of learning curve 2008 was a great year for NeoAdvertising making the tricky migration from theory to practice. A migration started in 2007 with the Branswers.com Test Project. Not only were we testing a brand new means of advertising, we were also testing a brand new use of media and a brand new way of engaging with the audience. Add to that a radical way of evaluating ROI and you have a very heavy R&D schedual to uphold.

There were four test beds activated in the 2008 NeoAdNet 1.0 Benchmark Tests

NeoAdNet 1.0.1

• Product: NeoAdvertising
• Media: Industry Forum  AdGabber
• Content: Online Disscussion Topic “The future of advertising is beginning to fade into the past?”
• Test Dates: August 8, 2008 to October 30, 2008
• Test Subject: Use of product serrogates to influence perception

NeoAdNet 1.0.2

• Product: White House OCA Proposal
• Media: Obama TransitionTeam website : change.gov
• Content: Top 20 Ideas from the Public each day posted on
• http://whitehouseofficeofcreativeaffairs.wordpress.com
• Test Dates: Nov. 19, 2008 to to February 20, 2009
• Test Subject: Use of Booster Media to spread message

NeoAdNet 1.0.3

• Product : IAPIA
• Media: Online Blog ThinkHardAmerica
• Content:  White House OCA Ideas and Ideas submitted to
• Mark Cuban Blog with comments from IAPIA staff and others.
• Test Dates:December 20, 2008 to February 20, 2009
• Test Subject:
• Transfer of content and interest site to site.
• Content Interaction Appeal/Format

NeoAdNet 1.0.4

• Product : Coke (Mock Sponsor)
• Media: Adzine  MadisonAveNew.com
• Content:  Latest information on advanced advertising practices
• Test Dates: February 19, 2009 to March 3, 2009
• Test Subjects:
• Content Engagement vs Sponsor Recall
• Navigation: Page to Page vs Site to Site

IAPIA will be publishing the findings of the 2008 NeoAdNet 1.0 Benchmark Tests
during 2009/Q2 along with a comprehensive overview of the recently instituted
2009 NeoAdNet 1.0 Benchmark Test Program. Certainly, we are more than pleased
with the indications of this years research efforts. Branswers raised our expectations
in 2007. These four foundational exercises put solid form to the function. Confidence
is high.

~ by The Committee on March 9, 2009.