Foresster Research Confirms NeoAdnet Model.
“Should brands develop social media content? And if so, when and for whom? Forrester’s Consumer Technographics® research shows that loyal, socially connected consumers value content created by their favorite brands more than peer-generated content. This startling fact clearly demonstrates that brands with social currency have a unique opportunity to deepen relationships online. Marketing leaders should identify whether their brand has such currency, invest more in building strong connections between customers and the brand, and increase the use of social media in their marketing mix as a way to raise brand relevance, affinity, and loyalty for years to come.” That’s the latest in a study entitled “Brand Matters To Socially Connected Consumers” that confirms that Brand Content Trumps Peers In Influence by Lisa Bradner with Jaap Favier, and Erik Hood. The study is available from Forrester
NeoAdvertising Networks are being developed by IAPIA to provide branded content across a variety of media and collect the feedback and insight that will provide advertisers with an ongoing interactive relationship with their audiences in the following areas:
• Family well-being
• Financial security
• Personal growth
• Fun and escape
NeoAdNet 1.0 is the software application platform that will tie the ad agency, the brand and the audience together to provide a meaningful and engaging growth experience. It is literally the reinvention of advertising to advantage the technologies of our time.
[...] promise as for using simple html web-based testing platforms for preliminary trend analysis. The Four Spheres of Influence were tested using sub interest categories for more targeted evaluation. Family Well-Being content [...]
The NeoAdvertising Network Platform Briefing : « THE INSTITUTE FOR ADVANCED PRACTICES IN ADVERTISING said this on October 28, 2008 at 9:03 pm